Search

Introducing Local Impact – giving businesses the advertising firepower they need to succeed

PUBLISHED: 06:00 23 May 2018 | UPDATED: 10:17 25 May 2018

Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY

Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY

Jamie Brown, head of knowledge and development at Archant, introduces Local Impact.

Archant Local ImpactArchant Local Impact

We talk to hundreds of local business owners every day; we hear their concerns, understand their challenges and share in their successes.

One common conversation is that, in the digital age, advertising is complicated and it can be hard to see any return on investment.

Some concerning research shows that 46% of business owners don’t actually know if their marketing strategies work – and that is a worrying point.

The ad industry has tried to solve this challenge by creating lots of new products.

The small business owner can now buy an ad in the newspaper, on a website, a newsletter and even an app for almost every newspaper that exists… but how does the business owner understand if any of it works?

It’s as if the ad industry has become so inured to the idea of technology, tools and twiddly buttons that we have somewhat forgotten what ‘advertising’ and ‘marketing’ are for.

The fact that businesses want customers, and advertising that delivers measurable effect is a challenge that our industry is now coming to terms with.

Advertising is now at a sort of crossroads and the advertising industry is starting to take its head from the sand and choosing a direction.

Here at Archant we have launched Local Impact, created to deliver the small business owner insight into the digital and traditional advertising market, advice and support to build a marketing strategy and products and services designed to best enable a business to sell its product or service.

We aim to support the business owners with advice, practical help and products that deliver a measurable effect.

As Local Impact grows I will share what we are doing, how it is working and deliver as much practical advice and help as I can in 350 words.

If any of you have questions or topics that you would like discussed do get in touch. My email is always on and I almost always read it...

Contact Archant Local Impact on 03331 365390, hello@archantlocalimpact.co.uk or at www.archantlocalimpact.co.uk

Other news

42 minutes ago

Somewhere deep inside a mid-Norfolk market town, mysterious goings-on have been reported ahead of an eagerly anticipated Halloween event.

57 minutes ago

The developer behind a bid to build a controversial new 10,000 home garden town in Norfolk will not be not be able to dodge local planning rules and must have Breckland District Council’s support in order to get its development approved, a government minister has confirmed.

A band of north Norfolk bell ringers will be marking the centenary of the end of the First Wold War, by taking part in a national project aptly named Ringing Remembers.

A Swaffham-based charity have been reaping the rewards of the harvest festival and collecting food for those in need.

Most Read

Yesterday, 10:28

A man has been arrested for possession of cocaine in Fakenham.

Read more
North Norfolk Police
Yesterday, 23:37

Emergency services were called to deal with a crash at Guist.

Read more
Monday, October 8, 2018

They were acquired over many years by the founder of one of Fakenham’s most famous businesses and put on display in a museum.

Read more
Royal British Legion
Yesterday, 14:18

A woman involved in a crash which closed the A47 for about six hours has described her shock after her boyfriend had to be airlifted to hospital.

Read more
Norfolk and Norwich Hospital
Friday, October 12, 2018

A planning appeal which could have led to 200 new homes at Sculthorpe, near Fakenham, has been withdrawn, meaning the development will not go ahead.

Read more
Tom FitzPatrick

Local Weather

Rain

Rain

max temp: 13°C

min temp: 12°C

Show Job Lists

Digital Edition

Image
Read the Fakenham and Wells Times e-edition today
E-edition

Newsletter Sign Up

Fakenham and Wells Times weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy