Search

Survey offers Norfolk businesses chance to shape future of tourist industry

PUBLISHED: 09:44 15 February 2017 | UPDATED: 10:15 15 February 2017

Andrew Hird wants north Norfolk's tourism businesses to take part in the Larking Gowen survey.  Picture: MARK BULLIMORE

Andrew Hird wants north Norfolk's tourism businesses to take part in the Larking Gowen survey. Picture: MARK BULLIMORE

Archant Norfolk 2015

A tourism organisation in north Norfolk is urging businesses to join forces to shape the future of the tourist industry in the county.

The Tourism Business Survey has been launched by chartered accountants and business advisers Larking Gowen in partnership with Visit East Anglia and supported by organisations such as Norfolk and Suffolk Tourist Attractions (NSTA).

All businesses in the tourism and leisure sector including restaurants, hotels, tourist attractions as well as retailers in the tourism hotspots are being encouraged to participate in the independent survey.

Andrew Hird, chairman of Visit North Norfolk and chief executive of Woodlands Holiday Park is calling on businesses to get involved.

He said: “The results of the Larking Gowen Survey help guide businesses on future plans and investments. The quality of the data as always depends on the volume of businesses taking part.

“I would implore all of my colleagues involved in this dynamic tourism industry to put 15 minutes to onside and complete this online survey.

“The outcome will help to guide you in the months ahead and at the very least give you 15 minutes to reflect on your own business performance.”

The survey gives participants the opportunity to gauge their own achievements. They can also receive a tailored report which analyses their yearly performance and gives them a valuable benchmarking planning tool.

Those who fill in the independent survey remain anonymous in the published report, which provides an annual snapshot of the tourism and leisure sector across Norfolk, Suffolk and Essex.

It includes questions about the short and long term impact of last year’s Brexit vote as well as other issues affecting the sector including accessibility for disabled visitors.

Norfolk’s visitor economy has topped £3 billion for the first time and nationally the favorable exchange rate could see visitor spending increase by 8.1% (up to £24.1 billion) in 2017 from 2016.

The published survey provides statistical analysis as well as features good news stories about participating businesses, who have chosen to publicise their successes. Businesses can participate in the survey at www.tourismsurveys.co.ukuntil February 26.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Fakenham and Wells Times visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Fakenham and Wells Times staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Fakenham and Wells Times account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Other news

16:40

British Summer Time officially begins at 1am on the last Sunday in March.

11:40

A Norfolk young carers’ charity has been presented with a cheque from the Rotary Club of Holt and District.

15:40

Work has been completed in north Norfolk to help save a rare species of butterfly after a grant from a local supermarket.

09:46

A concert celebrating the work of the pianist Sergei Rachmaninoff is set to take place at Holkham Hall to help raise money for Alderman Peel High School at Wells.

Most Read

Tuesday, October 21, 2014

A confectioner will be hoping that a move of premises will give them the sweet taste of success.

Read more
Yesterday, 14:59

They form one of the fastest receding coastlines in Europe; but the soft sand and clay cliffs of north Norfolk also hold the secrets to the country’s past.

Read more
Wednesday, February 22, 2017

Contract wins with mobile phone networks including Vodafone and Three are fuelling expansion at one of Norfolk’s biggest employers.

Read more
United Kingdom

A £105,000 fund to support community groups across Norfolk and Suffolk has been announced today.

Read more
Eastern Daily Press

Three teenagers who risked their lives to save others while on holiday in north Norfolk have been given an award for heroism.

Read more
John Lee

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 10°C

min temp: 3°C

HOT JOBS

Show Job Lists

Digital Edition

Image
Read the Fakenham and Wells Times e-edition today E-edition

Newsletter Sign Up

Sign up to receive our regular email newsletter