Wells community team to prepare a strategy for handling infrastructure strains brought on by growing tourism

PUBLISHED: 13:23 11 May 2017

The Quay at Wells. Picture: Ian Burt

The Quay at Wells. Picture: Ian Burt


Wells is coming together to produce a plan on how the community can manage the town’s growing popularity as a tourist destination.

The Destination Management Plan is being produced by the Wells Coastal Communities Team with the goal of creating a guide for how the town will handle the strain that the yearly growth in tourism is bringing to the town.

Melanie Harriss, chair of communities team, said: “The Destination Management Plan will take into account the needs of local residents, businesses, visitors and the environment and once agreed should act as a tool to lead and influence the management of all aspects of Wells as a destination.”

The team will spend the next few months seeking the views of local businesses, residents and visitors, including the town council, the harbour commissioners, Wells Maltings and Alderman Peel High School.

Allen Frary, chairman of Wells Town Council, said: “Tourism has been increasing not just during bank holidays and schools holiday but also throughout the rest of the year. Sometimes our car parks are full even in the middle of winter, when years ago the town would have been quiet. The amount of tourism we now receive has increased dramatically.”

He continued: “It has been the council’s aim to look at the overall tourism situation within the town and how it can be better managed. We are aware of this plan and hopefully it will dovetail in with the work we are doing ourselves. We already have certain proposals that we would like to see considered by highways and the county council and hopefully this work will go someway into helping what we have planned.”

The project development manager of Wells Maltings, Becky Jefcoate, said: “Wells receives more and more visitors to the town every year and they play a huge part in supporting the local economy, providing jobs in retail, catering and accommodation. However we need to look at the infrastructure that supports those visits including sorting out issues like parking so that their visit is a pleasant one.”

She added: “I think there is significant potential to extend the tourist season, and attract more people to the town all year round rather than just over the summer months. The plan will consider this and help us understand what is feasible, sustainable and realistic.”

Other news

Yesterday, 13:52

Missing Peter Pugh was submerged in water for 20 hours, coastguards revealed today.

Yesterday, 16:58

Drone pilot Sergeant Danny Leach said he was “ecsatic” when he found a missing man stuck in marshes.

Yesterday, 16:02

Norfolk’s police and crime commissioner (PCC) is poised to decide whether to press forward with a possible takeover of the management of the county’s fire and rescue service.

Yesterday, 13:45

It opened under a blaze of publicity, but a branch of the family electricals firm Adcocks is closing in Dereham.

Most Read

Yesterday, 13:52

Missing Peter Pugh was submerged in water for 20 hours, coastguards revealed today.

Read more
Friday, June 15, 2018

Thousands of Norfolk residents are proud to have been born and bred in the East of England for generations.

Read more
United Kingdom
Yesterday, 13:20

Hundreds of local school children will get to explore a big and unusual musical instrument when it arrives in north Norfolk this month.

Read more
Yesterday, 10:07

A major search for a missing man came to a successful close after a police drone spotted the 75-year-old on a Norfolk beach almost 24 hours after he was last seen.

Read more
Norfolk police
Sunday, June 17, 2018

A major search for a 75-year-old man who went missing while out on a walk with his family along a Norfolk beach will continue this morning.

Read more

Local Weather



max temp: 22°C

min temp: 8°C

Show Job Lists

Digital Edition

Read the Fakenham and Wells Times e-edition today

Newsletter Sign Up

Fakenham and Wells Times weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy