His reindeers may not have been able to make it, but Santa made sure Christmas joy was spread throughout a Norfolk town.

Fakenham’s rotary club held a parade for St.Nicholas on December 17, along with carol singers across the market town, with member and Santa veteran, Nick Bird once again donning the red suit and beard.

Fakenham & Wells Times: Fakenham Rotary Club escorting Santa on his sleigh down North Park in Fakenham. Picture: Danielle BoodenFakenham Rotary Club escorting Santa on his sleigh down North Park in Fakenham. Picture: Danielle Booden (Image: Archant 2020)

The sleigh stopped at locations across the town for children to wave and for carolers to sing to onlookers.

The group held the parade to raise spirits and keep the magic of Christmas.

Fakenham & Wells Times: The Church Choir singing carols as Fakenham Rotary Club escort Santa on his sleigh down North Park in Fakenham. Picture: Danielle BoodenThe Church Choir singing carols as Fakenham Rotary Club escort Santa on his sleigh down North Park in Fakenham. Picture: Danielle Booden (Image: Archant 2020)

“It will keep the Christmas spirit alive in Fakenham, we want to do as much as we can to make it as happy as possible,” Mr Bird said.

“Kids are missing out this year and we want to make sure we are getting Father Christmas out there.

"It is vital to keep the magic alive.”

The club also asked for donations to raise funds for their charity appeals, like Fakenham’s Woodspring care home for their defibrillator, and to Heritage House in Wells-next-the-Sea.

Fakenham & Wells Times: Jenny and Amelia Luckhurst waiting to meet Santa on North Park in Fakenham. Picture: Danielle BoodenJenny and Amelia Luckhurst waiting to meet Santa on North Park in Fakenham. Picture: Danielle Booden (Image: Archant 2020)