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‘Town has a lot of potential’ - Shop owners upbeat as they prepare for new start

PUBLISHED: 15:43 22 July 2019 | UPDATED: 15:43 22 July 2019

Alan and Naomi Katze, owners of Rainbow Stores, Rudham PICTURE: Matthew Farmer

Alan and Naomi Katze, owners of Rainbow Stores, Rudham PICTURE: Matthew Farmer

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A popular village store and deli will be soon moving to Fakenham, hoping to open by mid-September.

Proudly colourful, the shop has adapted what it has sold over the years PICTURE: Matthew FarmerProudly colourful, the shop has adapted what it has sold over the years PICTURE: Matthew Farmer

Naomi and Alan Katze own Rainbow Stores in Rudham, and they are currently planning their move to a vacant shop in the Aldiss building. Mrs Katze said "The town has a lot of potential and I've got a feeling, as time goes on, things are going to keep growing.

"More and more independent stores are coming in, and we've got something a little different to offer. We're not going to be a village shop any more, we want to focus on being a mediterranean deli with a Norfolk twist."

Mrs Katze proudly highlighted some of the unique products they have, such as ginger-flavoured drinks from France, cheeses from Spain and jam made in the county.

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"Coming from Lincolnshire, we couldn't believe how supportive Norfolk is of Norfolk. We're great believers in it, and we're proudly Norfolk now."

"We don't want to give too much away about how we're going to be decorating, because we want it to be a surprise. But we'll be doing things you can't find in a supermarket, becuase it's stupid to try to compete with them.

Both owners spoke about how important they believe it is to be friendly with people. Mr Katze said "If you can't even do that, you're in the wrong industry.

Mrs Katze said "We want to be friendly to people as soon as they walk in. We've got two girls moving over with us, and they're great at greeting people as soon as they come in. Even Alan can manage that, so it can't be too hard!"

"Until we move to Fakenham, it's hard to know how we'll fit in. But we're looking forward to it."


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