A north Norfolk town was buzzing with Christmas cheer as its annual festival signalled the start of the holiday season.

Fakenham & Wells Times: The Christmas lights were switched on in Wells as part of the town's annual Christmas Tide Festival. Picture: Vanguard Images/Paul HaylockThe Christmas lights were switched on in Wells as part of the town's annual Christmas Tide Festival. Picture: Vanguard Images/Paul Haylock (Image: Archant)

Wells Christmas Tide Festival made its return on Saturday, November 30, beginning with Dave the Scots Piper firing up his bagpipes and parading along Staithe Street from 10am.

The town's main shopping street remained the focus of the fun, with live music throughout the day from The Fakenham Ukes, Norwich Samba Band and the Bellfolk Handbell Ringers.

Fakenham & Wells Times: The Christmas lights were switched on in Wells as part of the town's annual Christmas Tide Festival. Picture: Tracy KerrThe Christmas lights were switched on in Wells as part of the town's annual Christmas Tide Festival. Picture: Tracy Kerr (Image: Archant)

Locals and visitors enjoyed the Christmas Tree Festival at Gordon Barrett Memorial Hall, as well as a host of craft and gift stalls across Wells.

Youngsters were kept busy with lantern making, face painting and the opportunity to make gingerbread men with Kate Barmby from The Great British Bake Off.

Fakenham & Wells Times: The Christmas lights were switched on in Wells as part of the town's annual Christmas Tide Festival. Picture: Vanguard Images/Paul HaylockThe Christmas lights were switched on in Wells as part of the town's annual Christmas Tide Festival. Picture: Vanguard Images/Paul Haylock (Image: Archant)

At 5pm the lights were switched on by BBC Look East presenters David Whiteley and Amelia Reynolds, before Father Christmas was greeted with the traditional fireworks display and met children at The Maltings.

Fakenham & Wells Times: The Christmas lights were switched on in Wells as part of the town's annual Christmas Tide Festival. Picture: Vanguard Images/Paul HaylockThe Christmas lights were switched on in Wells as part of the town's annual Christmas Tide Festival. Picture: Vanguard Images/Paul Haylock (Image: Archant)