From royalty to national treasures and well known local personalities, the inaugural Norfolk Day received the backing of dozens of famous faces.
Prince William says the support of his East Anglian Air Ambulance colleagues helped stop him sliding down a "slippery slope" towards mental health problems.
As public relations challenges go, the aftermath of the crash involving the Duke of Edinburgh at Sandringham was as easy as ABC.
Tributes have been paid to the former Fakenham Town footballer, Stephen Doughty, described as a "club legend", who died aged 62, after a long illness.
When a mid-Norfolk museum decided to transform its grounds into a British post war village, it welcomed thousands of visitors who descended to step back in time to the 1940s Home Front.